Marketing and communication plans
We develop marketing and communication strategies that increase visibility, consolidate digital presence and generate sustainable growth.
Benchmarking
- External analysis of the environment / PESTEL
- Competitive analysis
- Internal analysis
- SWOT analysis
Strategy
- Determining target audiences
- Defining key messages
- Defining means and channels of communication
- Defining targets
- Creating action plans
- Defining metrics to analyse results
- Campaign monitoring and evaluation
Creative design
- Creative campaign design
- Creation of content for different types of channels
- Drawing up crisis communication plans
Contact with the media
- Contacto com os meios de comunicação em Portugal (jornais, estações de televisão e de rádio)
- Publicações em sites
- Publicações em redes sociais
- Mail marketing
Cost reduction
- Development of implementation supports
- Control of organisation and resources
- Monitoring supply, markets and results
Related projects
We provided media consultancy and advisory services to ensure effective monitoring of AMT’s communication with stakeholders and the media.
